The Gathering Place for the Industry

The EDTA Conference and Annual Meeting is the premier annual event for companies and industry professionals representing the entire electric drive value chain.

Why Should I Attend?

This is your best opportunity in 2014 to network with your colleagues across the supply chain, learn best practices from the entire industry, and experience first-hand the latest innovations in electric drive – all in one place!

Register Now

Don’t miss out on this opportunity to network, learn, and explore – register today!
 
 
 

Program

Program

Event Location

Indiana Convention Center (downtown Indianapolis)
100 S Capitol Ave
Indianapolis, IN 46225

Monday, May 19, 2014

1:00 pm - 2:00 pm
EDTA Member Networking Lunch

Speaker:
Doug Bresnahan, Andretti Autosport // Andretti Sports Marketing

Location: Wabash Ballroom


Tuesday, May 20, 2014

8:00 am - 10:00 am
Opening Plenary Session

Speakers:
Alejandro Agag, Formula E Holdings
Tanvir Arfi, Automotive Service Solutions, Robert Bosch GmbH
The Honorable Gregory A. Ballard, Indianapolis Mayor
Genevieve Cullen, Vice President, EDTA
Peter W. Davidson, Loan Programs Office, U.S. Department of Energy
Frederic Dittmar, Blue Solutions (Bolloré Group)
The Honorable Reuben Sarkar, Deputy Assistant Secretary for Transportation
Dr. Anthony Thomson, Qualcomm Europe, Inc.

Brian Wynne, President, EDTA

Location: Wabash Ballroom


10:30 am – 12:00 pm

The Quest for Quick

As the adoption of plug-in vehicles continues to accelerate, so does the race to reduce recharging time. Quick charge technologies are advancing – well – quickly and these companies are exploring the most efficient ways to transfer electricity, increase EV range by strategic placement, and manage this hefty load to the grid.

Speakers:
Larry Butkovich, Fuji Electric Corp.
Andy Bartosh
, ABB, Inc.
Cliff Fietzek, BMW
Zachary Kuznar, Duke Energy
David Peterson, Nissan North America, Inc.

Location: Meeting Room 120/121


10:30 am – 12:00 pm

Market Research:  What’s Trending?

Market research abounds regarding the electric drive community. Come hear first-hand from leading research groups about the current trends they have been witnessing and where they see the market heading.

Speakers:
Dan Bowermaster, Electric Power Research Institute (EPRI)
John Gartner, Navigant Consulting, Inc.
Norman Hajjar, PlugInsights
Christian Pronovost, TM4 Inc.

Location: Meeting Room 122/123


10:30 am – 12:00 pm

Government's Role in Innovation

The Government is a leading adopter and developer of advanced technologies. Learn how electric drive is getting energized by R&D, strategic infrastructure deployment, and accelerated support from all levels of government.

Speaker:
Tonia Buell, Washington State Department of Transportation
Gary S. Guzy, Covington & Burling, LLP
Shawn Norton, US National Park Service

Alex Schroeder, National Renewable Energy Laboratory

Location: Meeting Room 105/106


2:00 pm – 3:15 pm

Fuel Cells: The Road Ahead

Hydrogen fuel cells represent a unique approach to electric drive and are speeding to market. As we prepare to bring this technology to the masses, learn what how leading automakers are preparing these vehicles for introduction and where they see the market heading.

Speaker:
Steve Ellis, Honda North America, Inc.
Greg Moreland, SRA International
Ed La Rocque, Toyota Motor Company
Chris White, California Fuel Cell Partnership

Location: Meeting Room 105/106


2:00 pm – 3:15 pm

Positively Electric

Advanced batteries remain the critical component for electric drive but are also finding a home on the grid. From mobile to stationary applications, learn how innovative chemistries, cell constructions, and pack assemblies are helping these electrical storage devices reach new levels of efficiency. Be prepared to discuss how this diversity of applications is helping to bolster investment and improvement across the industry.

Speakers:
Bill Boyce, Sacramento Municipal Utility District (SMUD)
Sean Hendrix, EnerDel

Mike Scarpati, BASF

Moderator:
James Greenberger, National Alliance for Advanced Technology Batteries

Location: Meeting Room 122/123


2:00 pm – 3:15 pm

Fascia Lift:  The Future of Electric Drive

The small light-duty vehicle segment has received the majority of EV offerings thus far, but in a market where pick-ups, SUVs, and sedans dominate, how is electric drive evolving? Trailblazing industry leaders will discuss their efforts to enhance electric drive offerings with innovations in components, to broader functions of design, to meeting the expectations of the premium segment through a holistic sustainability experience extending beyond the vehicle itself.

Speakers:
Jeffrey Esfeld, VIA Motors, Inc.
Wayne Killen, Audi of America
Christian Okonsky, KLD Energy Technologies
Craig W. Rigby, Johnson Controls

Moderator:
John Voelcker, GreenCarReports.com

Location: Meeting Room 120/121


3:45 pm – 5:00 pm

Pace of Infrastructure Deployment

Infrastructure continues to pop up around major cities and along major highways, making it ever-easier to drive electric. Discuss the many issues surrounding successfully implementing workplace and other public charging.

Speakers:
Tyler Bray, Advanced Energy
Britta Gross, General Motors
Lee S. Krevat, San Diego Gas & Electric
Brendan Jones, Director EV Infrastructure Strategy, Nissan
France Lampron, Hydro Quebec
Sarah Olexsak, U.S. Department of Energy

Location: Meeting Room 122/123


3:45 pm – 5:00 pm

Engaging and Training Dealers

EVs are becoming increasingly popular and due focus needs to be paid to the first line of interaction for consumers: the dealership! Discuss how to train and motivate dealerships to help expand the market for EVs.

Speakers:
Eric Evarts, Consumer Reports
Robert Healy, BMW
Michael Nieling, Autowatts
Dirk Spiers, ATC New Technologies

Location: Meeting Room 120/121


3:45 pm – 5:00 pm

Zooming In:  State and Local Policy to Support Electric Drive

Hear first-hand from state and local level policymakers how they view the emerging electric drive market. How does existing policy affect the industry? How should new policy evolve to meet the needs of consumers?

Speakers:
Ashley Horvat, Oregon DOT
Paul Thomsen, Nevada Office of Energy
Eric Heineman, Office of Governor Pat Quinn (IL)

Moderator:
Greg Dierkers, NGA

Location: Meeting Room 105/106


Wednesday, May 21, 2014

8:30 am – 10:00 am

To Plug or Not to Plug:  Wired vs. Wireless Charging

As electric drive technologies advance, ‘plugging-in’ may not involve a plug at all. Come watch the leaders in the charging infrastructure industry debate the merits of wired vs. wireless charging of EVs – and be prepared to offer up your questions!

Speakers:
Dr. Chris Borroni-Bird, Qualcomm Technologies
Andrew Daga, Momentum Dynamics
Wahid Nawabi,
AeroVironment
Scott Miller, ChargePoint

Moderator:
Ken Boyce, UL, LLC

Location: Meeting Room 122/123


8:30 am – 10:00 am

Accelerating Consumer Exposure

The GoElectricDrive  “Accelerate The Good" campaign is a nationwide cause marketing effort to raise consumer awareness for and promote adoption of electric vehicles.  During this session, campaign partners will share how their organizations have successfully leveraged "Accelerate the Good," and work with attendees to apply the GoElectricDrive brand in their own consumer facing initiatives.

Speakers:
Avery Ash, Director Federal Relations, AAA
Brendan Jones, Director EV Infrastructure Strategy, Nissan
Edward T. Kjaer, Southern California Edison

Martin Tull, Executive Director, Green Sports Alliance

Moderator:
Amy Lopez, Director of Business Development and GoElectricDrive, Electric Drive Transportation Association

Location: Meeting Room 120/121


8:30 am – 10:00 am

Heavy Hitters

The medium and heavy-duty segments are embracing electric drive with exciting implications. Right-sizing vehicles to meet the need of fleet customers, creating a better experience and perception for delivery vehicles, and seamless on-site generation for our work-horse vehicles are all reasons to focus on this suite of opportunities for electric drive.

Speakers:
Matt Jarmuz, Odyne
Lisa Jerram, Navigant Consulting, Inc.
Josh Ley, UQM Technologies, Inc.
Kevin Larsen, John Deere
Darren Post, ALTe Technologies

Location: Meeting Room 105/106


10:30 am – 12:00 pm

V2G+: A Peaceful Transfer of Power

Entering phase two of electric drive development, there are significant opportunities to use these technologies as sources of portable power for uses ranging from emergency management, to load balancing, to power export for our workhorse vehicles. Learn about the latest innovations that allow plug-in vehicles to redistribute their power and the potential impact that will have across other critical market sectors.

Speakers:
Karen Glitman, Vermont Energy Investment Corporation
Pierre-Luc Desgagné, Hydro-Québec
Daniel Mikat, Toyota Engineering and Manufacturing, North America
David Patterson, Mitsubishi
Lee Stogner, IEEE

Location: Meeting Room 122/123


10:30 am – 12:00 pm

Harnessing the Hashtag

Social media has become a powerful tool to reach customers, the public and the media. New media technologies are changing how the electric drive industry communicates and creating opportunities for direct communication with targeted audiences.  This session will feature media experts and industry leaders who are using these innovative tools to educate the public and excite consumers, providing insight on how your organization can most effectively use social media to grow business opportunities and electric drive brand recognition.  Attendees will also have the opportunity to exchange strategies for new media success.

Speakers:
Ryan Cunningham, Cunningham Strategic Communications, LLC
Juliana Moreira, NRG eVgo

Location: Meeting Room 120/121


10:30 am – 12:00 pm

The Local View: Public, Private, and Partnered for Success

The industry has found a strong ally in local government and business development partnerships. From car sharing and fleet adoption, to infrastructure rollout and grid demonstration projects, learn how these groups are working together, setting ambitious goals, and accelerating the market for electric drive.

Speakers:
Jeff Allen, Drive Oregon
Paul Mitchell, Energy Systems Network
David Rosenberg, City of Indianapolis
Mark Simon, NY City Department of Transportation

Location: Meeting Room 105/106


12:00 pm - 2:00 pm

25th Anniversary Plenary & Luncheon

Speakers:
The Honorable Gregory A. Ballard, Mayor, City of Indianapolis
The Honorable Kevin Johnson, Mayor, City of Sacramento
Brian Wynne, President - President, EDTA

Location: Wabash Ballroom