The Gathering Place for the Industry

The EDTA Conference and Annual Meeting is the premier annual event for companies and industry professionals representing the entire electric drive value chain.

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This is your best opportunity in 2014 to network with your colleagues across the supply chain, learn best practices from the entire industry, and experience first-hand the latest innovations in electric drive – all in one place!

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Edward T. Kjaer

Edward T. Kjaer

Director, Transportation Electrification
Southern California Edison

Session Details

Accelerating Consumer Exposure
May 21, 8:30 am – 10:00 am
The GoElectricDrive  “Accelerate The Good" campaign is a nationwide cause marketing effort to raise consumer awareness for and promote adoption of electric vehicles.  During this session, campaign partners will share how their organizations have successfully leveraged "Accelerate the Good," and work with attendees to apply the GoElectricDrive brand in their own consumer facing initiatives.


Edward Kjaer is the Director of SCE’s Transportation Electrification program. In his role, Ed is responsible for this broad corporate wide effort supporting transportation connecting to the SCE’s electrical system. Ed’s responsibilities include; company strategy, external stakeholder engagement, regulatory and legislative strategy, and internal company wide program coordination. Prior to this position, Ed has been a leading proponent of electric transportation at Edison holding key leadership positions since joining the company in 1996. In 2011, Ed received the prestigious “Hall of Fame” award from the Electric Drive Transportation Association and has been named to the Automotive News “Electrifying 100” most influential people leading industry towards a more electric powered transportation future.