The Gathering Place for the Industry

The EDTA Conference and Annual Meeting is the premier annual event for companies and industry professionals representing the entire electric drive value chain.

Why Should I Attend?

This is your best opportunity in 2014 to network with your colleagues across the supply chain, learn best practices from the entire industry, and experience first-hand the latest innovations in electric drive – all in one place!

Register Now

Don’t miss out on this opportunity to network, learn, and explore – register today!

Greg Moreland

Greg Moreland

Energy Expert
SRA International

Session Details

Fuel Cells: The Road Ahead
May 20, 2:00 pm – 3:15 pm
Hydrogen fuel cells represent a unique approach to electric drive and are speeding to market. As we prepare to bring this technology to the masses, learn what how leading automakers are preparing these vehicles for introduction and where they see the market heading.


Greg Moreland is employed at SRA International, where he provides contract support to the U.S. Department of Energy's Fuel Cell Technologies Office (FCTO) as an Energy Expert.  Greg’s responsibilities have been focused on the Market Transformation of hydrogen and fuel cell technologies.  The goal of Market Transformation is to accelerate the commercialization of fuel cells and hydrogen generation products by solving the technical and non-technical barriers and also by identifying their value propositions.  FCTO has honored Greg with the “DOE Hydrogen Program R&D Award” in recognition of his outstanding contribution to the program.  Greg’s career features more than 35 years of experience in financial management, product development (including many advanced technology vehicle programs), and external relations at Ford Motor Company, MTI MicroFuel Cells, and now as a contractor to the U.S. Department of Energy.