The Gathering Place for the Industry

The EDTA Conference and Annual Meeting is the premier annual event for companies and industry professionals representing the entire electric drive value chain.

Why Should I Attend?

This is your best opportunity in 2014 to network with your colleagues across the supply chain, learn best practices from the entire industry, and experience first-hand the latest innovations in electric drive – all in one place!

Register Now

Don’t miss out on this opportunity to network, learn, and explore – register today!

Jeffrey Esfeld

Jeffrey Esfeld

Director – National Fleet Sales & Business Development
VIA Motors, Inc.

Session Details

Fascia Lift:  The Future of Electric Drive
May 20, 2:00pm-3:15pm

The small light-duty vehicle segment has received the majority of EV offerings, but in a market where pick-ups, SUVs, and sedans dominate, how is electric drive evolving?


Jeffrey Esfeld has been at the forefront of developing and commercializing light duty plug-in electric vehicle powertrain technology. He has over 30 years of experience in technology review, business strategy and development, sales, and corporate finance. Mr. Esfeld works with some of the largest fleets in the US, including Verizon, Duke Energy, Coca-Cola, and The Myers Group, on their electrification strategy and deployment. He has been involved with the development of VIA’s proprietary extended range electric V-Drive Powertrain since 2003. He lives on Mercer Island, WA and was a graduate of the University of Washington.