The Gathering Place for the Industry

The EDTA Conference and Annual Meeting is the premier annual event for companies and industry professionals representing the entire electric drive value chain.

Why Should I Attend?

This is your best opportunity in 2014 to network with your colleagues across the supply chain, learn best practices from the entire industry, and experience first-hand the latest innovations in electric drive – all in one place!

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Don’t miss out on this opportunity to network, learn, and explore – register today!

John Voelcker

John Voelcker


Session Details

Fascia Lift:  The Future of Electric Drive (Moderator)
May 20, 2:00pm-3:15pm

The small light-duty vehicle segment has received the majority of EV offerings, but in a market where pick-ups, SUVs, and sedans dominate, how is electric drive evolving?


John Voelcker is an automotive journalist and industry analyst. He specializes in advanced technologies, particularly powertrains and the energy policies that affect them. As senior editor at High Gear Media for almost five years, he edits and contributes to and His work also appears in Wired, Popular Science, Technology Review, IEEE Spectrum, and other periodicals, and he has been a regular guest on Fox Car Report and Sirius Satellite Radio. He covers the market prospects for electric-drive vehicles between now and 2025 for UK industry analyst Just-Auto, and has been invited to speak on that topic to automakers and at industry events. He is also part of the screening committee for World Green Car of the Year. John received a bachelor's degree in Industrial Engineering from Stanford University. He splits his time among New York City, San Francisco, and the Catskill Mountains, and still has hopes of becoming an international man of mystery.