The Gathering Place for the Industry

The EDTA Conference and Annual Meeting is the premier annual event for companies and industry professionals representing the entire electric drive value chain.

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This is your best opportunity in 2014 to network with your colleagues across the supply chain, learn best practices from the entire industry, and experience first-hand the latest innovations in electric drive – all in one place!

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Wayne Killen

Wayne Killen

General Manager of Product Strategy and Launch
Audi of America

Session Details

Fascia Lift:  The Future of Electric Drive
May 20, 2:00-3:15pm

The small light-duty vehicle segment has received the majority of EV offerings, but in a market where pick-ups, SUVs, and sedans dominate, how is electric drive evolving?


Wayne Killen is General Manager of Product Strategy and Launch for Audi of America. In this role he is responsible for the strategic product definition of the Audi model portfolio and cross carline technologies in the U.S. market, including infotainment and powertrain. Among other things, Killen helps manage Audi compliance with U.S. environmental and safety standards and oversees Audi e-tron development. He also leads product launch strategy and implementation. Killen joined Audi in 2011 and brings decades of Asian and European brand product planning and strategy experience.